Anja Fiedler has been CEO of Switzerland Global Enterprise (S-GE), the official Swiss organization for export promotion and location promotion, since May 2026. As a private consulting and platform organization commissioned by the Swiss Confederation and the cantons, with over 2,000 members, around 200 employees, and more than 3,000 partners, S-GE supports Swiss companies worldwide with their international business and selected foreign innovation leaders on their path to settling in Switzerland.

Since 2023, Anja Fiedler served as Deputy CEO and member of the Executive Board of S-GE, responsible for export promotion. Prior to that, she worked as Managing Director at Haco AG, an internationally active mid-sized Swiss food manufacturer. Over the course of her career, Anja Fiedler has held various CEO and executive management positions in Switzerland as well as in Europe, Asia, Africa, and the USA—including at Unilever, Philip Morris International, Lonza AG, and Hoffmann-La Roche. In addition, she spent several years as a consultant in an executive capacity for international business and organizational development, working for companies such as Ayus and Denison Consulting.