Tra Zboinski joined UBS AG in January 2023 as Head of Vietnam Investment Bank Coverage. She joined from HSBC Singapore where she led an ASEAN Client Coverage team. Tra has over 20 years of global banking experience with career spanning London and Singapore in DCM, IB Advisory and Client Coverage. In her recent capacity, she helped Vietnamese corporates and family offices raise international fund as well as foreign investors enter Vietnam via strategic investment. Tra completed over US$10bn fund raising transactions across debt and equity in the ASEAN region since 2016. She is a Vietnamese by background having grown up in Vietnam